Get answers to all your questions about - What's different about SureBright?

SureBright pairs comprehensive coverage with smart claims technology - using AI to speed up everyday claims and human experts to guide complex ones. Merchants cut down on overhead, while customers get fast resolution without losing the human touch when it counts.

We handle the full warranty lifecycle - claims processing, customer service, and regulatory compliance. This means merchants earn revenue from the program while SureBright manages the operational side, creating an incentive for both sides to make the program successful.

It means SureBright handles the day-to-day work of running your warranty program, including claims, customer service, compliance, and administration. You get regular reporting and visibility into the program without having to manage the operation yourself.

Our AI automation works best with straightforward claims that benefit from being processed automatically for faster resolution. When a claim is unusual or complex, SureBright’s AI routes it to a human specialist for review, combining the speed of automation with human judgment where it matters.

It means giving customers the confidence of knowing their purchase is protected, without limiting that experience to products from a handful of major brands. SureBright brings the coverage, claims support, and service infrastructure that makes that possible to retailers across categories.

SureBright brings decades of warranty industry experience together with modern technology. Our leadership team has hands-on experience across the warranty space, while our financial backing and regulatory infrastructure support reliable operations across our active markets.

Our background is genuinely diverse including a mix of warranty industry veterans, insurance professionals, and technology specialists. This helps us bring together the operational, regulatory, and technical expertise needed to run a truly modern warranty program that matches the needs of today's customers and businesses alike.

SureBright is your complete protection partner, offering flexible programs you can mix and match based on your business needs. Our extended warranties cover 50+ product categories with fully customizable terms including accidental damage protection. Shipping insurance provides better coverage at lower costs than platform-based options like Shopify's default offering. Manufacturer warranty programs work for both new and refurbished products, expanding your coverage options. This comprehensive approach means one partner handles all your protection needs with consistent service and unified reporting across all programs.