SureBright lets US and Canadian merchants start offering product protection plans in just 10 minutes
SureBright makes it really easy for merchants of any size to embed product protection directly into the customer journey. Merchants earn incremental revenue from every policy sold, while building trust with their customers - at zero spend or risk.
We take care of everything: financial risk, claims, customer support, tech, and compliance - so you can focus on what matters most: growing your business.
With a customer-first mindset, full-coverage plans, and advanced technology at our core, SureBright helps you deliver a seamless, delightful shopping experience - every time.
SureBright in numbers
500+
Brands
20.2%
Avg warranty conversion with a range of 10-64%
10 Bn$
Merchant revenue recovered
60+
Product categories
Trusted by 500+ brands and buying groups
28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.
- 26%fewer returns year over yearSennheiser · premium audio
- +16%profit margin for specialty grill retailersGrill retailer case study
- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.
- 21%higher customer return ratePremium home appliance retailer
- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands
- 2 weeksfrom collaborator code to liveSennheiser onboarding
Leadership team with 100+ years of expertise in warranties, e-commerce, and tech
Manish Chauhan
Chief Executive Officer
Sanket Munjal
Chief Technology Officer
Rick Albuck
Chief Growth Officer
Michele Gloeckler
Vice President, Sales
Andy Carr
Director, Business Development
We are backed by
Let’s connect - whether you’re looking to join or collaborate
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Phone+1-855-306-4874
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News
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How repair ecosystems turn product failures into brand loyalty
Where extended warranties sell best- checkout or the post-purchase window?
Why AI-generated responses to angry customers backfire and what merchants can do about it
Sennheiser drives warranty attach rates past 29% while cutting returns by 26%
A premium home appliance retailer gets 21% higher customer return rates
Inventory + Warranty: How Intelligent Systems Create Better Merchant & Customer Experiences
What Shoppers Really Think About Product Protection Upsells (Spoiler: Not Everyone Sees Them as Salesy)