Fitness & Sports
Treadmill warranties that keep you running strong
Daily fitness, cardiovascular health, weather-proof workouts - your treadmill supports wellness goals. SureBright keeps your fitness journey on track.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours

Trusted by 500+ brands and buying groups



28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.


- 26%fewer returns year over yearSennheiser · premium audio



- +16%profit margin for specialty grill retailersGrill retailer case study



- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.



- 21%higher customer return ratePremium home appliance retailer


- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands


- 2 weeksfrom collaborator code to liveSennheiser onboarding


- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
We promise-
Running toward fitness goals with running protection that keeps pace.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
Motor stops running or belt won't move?
Covered.
Rollers, gears, or bearings wear down with use?
Parts and labor are included.
Electrical or console display problems?
Covered.
Treadmill can't be repaired?
Replacement or reimbursement is provided.
Accidental warranty
Want more than just breakdown coverage?
Everything in Extended Warranty, plus accident protection.
Machine wobbles or vibrates due to assembly issues or damage?
Covered.
Frame bends or cracks from improper use or accidents?
Protected.
Belt, console, or components collide, twist, or break accidentally?
Covered.
and much more.
Run toward fitness, run with confidence
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly

Hassle free experience
- No receipt required
- No product registration needed

Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for treadmills, protecting important systems from motor failures, belt issues, and everyday wear. Our warranty plans keep your fitness routine on track.
and much more.
Proven for professionals, prized by purchasers
The most reliable everyday product warranty with fast, easy claim management experience
Fitness goals, fitness service
Stay on track with your workout routine through our reliable fitness and sports equipment claims process.


Demi purchases a folding treadmill with a warranty
SureBright instantly sends a confirmation email to Demi with the details of warranty purchase, coverage and claims process

Her treadmill belt starts slipping
She files an online claim with SureBright in less than 2 minutes

Repair scheduled
SureBright provides repair

Demi's staying fit with reliable workouts
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures | ||
| Protection from everyday accidents | ||
| Coverage of repair costs | ||
| Option to get a replacement or refund when repair is not possible | ||
| Fast service | ||
| Peace of mind | ||
| Investment Protection | ||
| Resale value |
Related blogs
Questions drive innovation
Customer curiosity inspires our continuous improvement and service excellence. These commonly asked questions reflect popular interests, while unique inquiries receive dedicated attention.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
Go to the product page to see the warranty offer right above the "Add to Cart" button. Click "What's Covered" under the SureBright logo, and a pop-up will open. This lists all the major terms and details of the warranty plan. If you want the official detailed terms, click "Detailed Terms and Conditions" at the bottom of the same pop-up
During the term of the manufacturer warranty, anything that's not covered under the manufacturer warranty and is listed in your product protection plan will covered by SureBright. You can always reach out to us for any specific issue, and we will be able to guide you appropriately.
Customers can file a claim by any of the following steps-a. They can log in to the Customer Portal and file a claim with just a few clicks.b. They can contact us directly via email/call/chat and provide details. When a customer buys a warranty plan, we send customers all the coverage details, including the steps to file a claim. When a customer buys a warranty plan, we send customers all the coverage details, including the steps to file a claim.
The best time is typically at product purchase when providers offer optimal pricing and immediate coverage begins. Waiting until manufacturer warranty nears expiration allows product evaluation but risks forgetting to purchase coverage or facing higher prices. Some providers offer seasonal promotions, but quality providers maintain consistent competitive pricing year-round. Don't delay too long - early purchase usually provides better terms and avoids coverage gaps.
Geographic coverage varies by provider, with national providers typically offering protection throughout the country. International coverage is usually limited unless specifically included in your plan. Many providers offer 24/7 emergency authorization for urgent repairs while traveling, allowing you to get necessary service and seek reimbursement later. When buying coverage, verify geographic scope if you travel frequently. SureBright maintains extensive service networks and emergency procedures for traveling customers.















