Jewelry & Watches
Timepiece protection that stands the test of time
Precision timing, mechanical marvel, heirloom quality - your timepieces measure moments with meaning. SureBright ensures your time investment keeps perfect pace.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours

Trusted by 500+ brands and buying groups



28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.


- 26%fewer returns year over yearSennheiser · premium audio



- +16%profit margin for specialty grill retailersGrill retailer case study



- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.



- 21%higher customer return ratePremium home appliance retailer


- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands


- 2 weeksfrom collaborator code to liveSennheiser onboarding


- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
We assure-
Every second protected, every investment secured. Time-tested protection delivered.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
Internal movement or mechanics lose accuracy?
Covered.
Straps, clasps, or pins wear down with use?
Parts and labor are included.
Timepiece can't be repaired?
Replacement or reimbursement is provided.
Normal wear & tear like scratches or polish fading?
Covered.
Accidental warranty
Want more than just breakdown coverage?
Everything in Extended Warranty, plus accident protection.
Crystals or decorative stones damaged by accidental impact?
Covered.
Metal tarnishes or strap discolors due to exposure to oils, sweat, or chemicals?
Protected.
Clasps fail, straps tear, or plating causes irritation?
Covered.
and much more.
Precision timing, precision service
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly

Hassle free experience
- No receipt required
- No product registration needed

Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for timepieces, protecting vital mechanisms from movement failures, accuracy issues, and everyday wear. Our warranty plans ensure reliable timekeeping performance.
and much more.
Optimal for operators, outstanding for owners
The most reliable everyday product warranty with fast, easy claim management experience
Mechanical marvels, marvelous service
Complex timepieces get complex attention through our sophisticated jewelry and watches claims process.


Jada purchases a vintage watch with a warranty
SureBright instantly sends a confirmation email to Jada with the details of warranty purchase, coverage and claims process

Her watch's crystal gets scratched
She files an online claim with SureBright in less than 2 minutes

Repair scheduled
SureBright provides repair

Jada's classic timepiece looks pristine
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures | ||
| Protection from everyday accidents | ||
| Coverage of repair costs | ||
| Option to get a replacement or refund when repair is not possible | ||
| Fast service | ||
| Peace of mind | ||
| Investment Protection | ||
| Resale value |
Related blogs
Seeking answers? You've found them
Comprehensive customer support means never leaving questions unanswered. These frequently asked items provide instant clarity, with our expert team covering everything else completely.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
Absolutely, you have the flexibility to purchase an extended warranty within 30 days after your initial product purchase.For online sales, we provide a unique web link to all customers who buy a product eligible for warranty coverage but don't initially opt for a warranty. This link is included in our follow-up emails, giving customers an additional chance to buy a warranty. It's a customized link that streamlines the warranty purchase process and takes less than a minute to complete. Check the email that you used to purchase the product you want to cover; it will be in your inbox. Sometimes, emails are in the Spam / Junk folder. So don't forget to check there if you can't find it in the inbox.In the case of offline sales, customers can either reach out to the retailer directly or contact us via our website or any of the contact details shared in this document to make a warranty purchase. We offer multiple avenues to ensure convenient access to warranty options.
Yes. You can cancel your plan within 30 days of purchase to receive a full refund. If you cancel it after 30 days, you will be refunded on a pro-rata basis. Please note that if you have already filed a claim, then the refund will be calculated differently. These terms may vary by coverage plan, so make sure to check your coverage terms
Customers can file a claim by any of the following steps-a. They can log in to the Customer Portal and file a claim with just a few clicks.b. They can contact us directly via email/call/chat and provide details. When a customer buys a warranty plan, we send customers all the coverage details, including the steps to file a claim. When a customer buys a warranty plan, we send customers all the coverage details, including the steps to file a claim.
Checkout purchase often provides best pricing and immediate coverage start. Waiting allows product evaluation but risks price increases or eligibility changes. Consider your timeline and budget preferences. SureBright offers consistent pricing to reduce pressure for immediate decisions while encouraging timely coverage acquisition.
Geographic coverage varies by provider, with national providers typically offering protection throughout the country. International coverage is usually limited unless specifically included in your plan. Many providers offer 24/7 emergency authorization for urgent repairs while traveling, allowing you to get necessary service and seek reimbursement later. When buying coverage, verify geographic scope if you travel frequently. SureBright maintains extensive service networks and emergency procedures for traveling customers.















