Auto, RV and Marine parts
Steering wheel protection that's hands-on reliable
Vehicle control, driving safety, automotive interface - your steering wheel guides every journey. SureBright keeps your control connection secure and responsive.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours
Trusted by 500+ brands and buying groups
28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.
- 26%fewer returns year over yearSennheiser · premium audio
- +16%profit margin for specialty grill retailersGrill retailer case study
- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.
- 21%higher customer return ratePremium home appliance retailer
- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands
- 2 weeksfrom collaborator code to liveSennheiser onboarding
- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
We ensure-
Control the road with controlled coverage. Steering confidence, direction protection.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
Electronic controls, buttons, or sensors fail?
Covered.
Leather or material coverings wear down over time?Parts and labor are included.
Steering wheel can't be repaired?Replacement or reimbursement is provided.
Normal wear & tear like grip fading or surface cracking?Covered.
Accidental warranty
Want more than just breakdown coverage?Everything in Extended Warranty, plus accident protection.
Airbag cover or wheel casing damaged in accidents?Covered.
Spills or exposure causing malfunction of embedded electronics?Protected.
Accidental scuffs, scratches, or material damage?Covered.
and much more.
Control the road, we'll control your concerns
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly
Hassle free experience
- No receipt required
- No product registration needed
Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for steering wheels, protecting essential elements from control failures, material degradation, and everyday wear. Our warranty plans ensure reliable vehicle control.
Steering Wheels
OEM
Aftermarket
Racing
Leather
Wood
Carbon Fiber
Quick Release
and much more.
Robust for resellers, remarkable for customers
The most reliable everyday product warranty with fast, easy claim management experience
When my transmission failed, I was worried about the costs. Thanks to SureBright Warranty, I paid nothing out of pocket! Their team was supportive throughout the process.
Peter K.IndianapolisRated 5 out of 5 I never thought I'd need a warranty for my marine parts, but SureBright Warranty proved invaluable. They covered a major repair, and their customer service was exceptional. I highly recommend them to all boat owners!
Shawn W.Fort WorthRated 5 out of 5 They really made my car repairs hassle-free! Quick claims and great coverage!
Jessica L.JacksonvilleRated 5 out of 5 When my alternator failed, X Warranty covered the repair costs completely. Their service was prompt and professional. Highly recommend!
David M.SurreyRated 5 out of 5 SureBright saved me from a huge repair bill on my RV. Fast claims process and excellent support!
Tom R.BramptonRated 5 out of 5
Vehicle control, controlled service
Driving control gets control-quality attention through our directed automotive, RV and marine claims process.
Ming purchases a racing steering wheel with a warranty
SureBright instantly sends a confirmation email to Ming with the details of warranty purchase, coverage and claims process
Her wheel's grip covering peels
She files an online claim with SureBright in less than 2 minutes
Repair scheduled
SureBright provides repair
Ming's driving with precise control
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures |  Yes |  No |
| Protection from everyday accidents | Yes | No |
| Coverage of repair costs | Yes | No |
| Option to get a replacement or refund when repair is not possible | Yes | No |
| Fast service | Yes | No |
| Peace of mind | Yes | No |
| Investment Protection | Yes | No |
| Resale value | Yes | No |
Related blogs
October 1, 2026Why manufacturer warranties leave luxury retailers exposed, and how to vet a protection program
August 27, 2026Where extended warranties sell best- checkout or the post-purchase window?
March 23, 2026How much do warranties cost? A complete cost breakdown of every warranty type
September 30, 2026Why do manufacturers’ warranties fall short on wheelchairs and what to look for in a warranty program
April 9, 2026The Catch with Solar Panel Warranties: What your installer and manufacturer didn’t tell you
October 12, 2026Home warranty vs home appliance warranty (and what that mix up can cost your store)
Have questions? Let's talk
Clear communication builds great relationships, and we're committed to providing the answers you need. Review these common questions, or contact us for personalized support anytime.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
A product protection plan protects your investment in the product against a vast range of issues for an extended period to ensure you have peace of mind while using it. If something happens to the product, it ensures that you always can get your investment worth of enjoyment from the product. Different coverage plans cover different issues; feel free to check them below or while buying the product.
When you return the protected product, the retailer will refund you the money you paid for the protection plan. If the product is returned 30 days after the purchase, SureBright will issue a pro-rated refund as per the terms of your plan.
This depends on your plan! However, if you have a repair plan and we can't fix it, we'll replace it at no additional cost!
The best time is typically at product purchase when providers offer optimal pricing and immediate coverage begins. Waiting until manufacturer warranty nears expiration allows product evaluation but risks forgetting to purchase coverage or facing higher prices. Some providers offer seasonal promotions, but quality providers maintain consistent competitive pricing year-round. Don't delay too long - early purchase usually provides better terms and avoids coverage gaps.
Written warranty terms govern your coverage, but verbal promises can still be legally significant under consumer protection laws. If a representative makes specific verbal commitments about coverage, document the conversation including date, time, and representative name. While written contracts take precedence, misleading verbal representations may provide legal recourse in certain situations. For important coverage questions, always request written clarification to avoid confusion later. SureBright ensures all our representatives give accurate information and maintain consistency between verbal and written communications about your coverage.