Fitness & Sports
Sporting goods protection that plays to win
Athletic performance, recreation enjoyment, competitive edge - your sporting equipment enhances every game. SureBright keeps you playing at peak performance.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours
Trusted by 500+ brands and buying groups
28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.
- 26%fewer returns year over yearSennheiser · premium audio
- +16%profit margin for specialty grill retailersGrill retailer case study
- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.
- 21%higher customer return ratePremium home appliance retailer
- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands
- 2 weeksfrom collaborator code to liveSennheiser onboarding
- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
What athletic protection do we provide?
Champions choose champion-level protection. We support your winning performance.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
Stitching, seams, or laminations fail under normal use?
Covered.
Valves, laces, grips, or straps wear out prematurely?Parts and labor are included.
Frames/shafts on bats, rackets, or sticks develop material defects?Covered.
Item can't be repaired?Replacement or reimbursement is provided.
Accidental warranty
Want more than just breakdown coverage?Everything in Extended Warranty, plus accident protection.
Equipment surfaces dent, warp, or crack from an impact?Covered.
Unintended collisions during play or transport?Protected.
Parts twist, deform, or separate (e.g., frames, cages, mounts)?Covered.
and much more.
Champions choose champion service
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly
Hassle free experience
- No receipt required
- No product registration needed
Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for sporting goods, protecting key components from equipment failures, material degradation, and everyday wear. Our warranty plans keep your athletic performance at its peak.
Sporting Goods
Team Sports
Individual Sports
Water Sports
Winter Sports
Fitness
Outdoor
Protective Gear
and much more.
Robust for resellers, remarkable for customers
The most reliable everyday product warranty with fast, easy claim management experience
Fast and reliable repairs on my treadmill, thanks for the great service!
Cody B.Las VegasRated 5 out of 5 SureBright's services exceeded my expectations, kept my exercise bike running smoothly.
Ramon S.San AntonioRated 5 out of 5 I was able to get back to my workout routine quickly thanks to the fast and effective warranty service for my exercise bike, great service!
Ramesh K.Los AngelesRated 5 out of 5 The warranty service was incredibly helpful in resolving issues with my treadmill, highly recommend to anyone with fitness equipment.
Linda R.HamiltonRated 5 out of 5 I was impressed by the prompt and professional warranty service for my elliptical, great job!
Taylor H.LondonRated 5 out of 5
Athletic performance, athletic service
Champion-level equipment deserves champion-level attention through our fitness and sports claims process.
Lisa purchases tennis equipment with a warranty
SureBright instantly sends a confirmation email to Lisa with the details of warranty purchase, coverage and claims process
Her racquet's strings break
She files an online claim with SureBright in less than 2 minutes
Repair scheduled
SureBright provides repair
Lisa's playing her best tennis
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures |  Yes |  No |
| Protection from everyday accidents | Yes | No |
| Coverage of repair costs | Yes | No |
| Option to get a replacement or refund when repair is not possible | Yes | No |
| Fast service | Yes | No |
| Peace of mind | Yes | No |
| Investment Protection | Yes | No |
| Resale value | Yes | No |
Related blogs
September 14, 2026How high-risk products turn a good sale into margin problem, and what you can do about it
October 26, 2026How to choose a furniture warranty program without turning your store into the repair department
January 5, 2026January Buyers and Treadmill Warranties: A Seller’s Survival Guide
August 27, 2026Where extended warranties sell best- checkout or the post-purchase window?
March 23, 2026How much do warranties cost? A complete cost breakdown of every warranty type
September 30, 2026Why do manufacturers’ warranties fall short on wheelchairs and what to look for in a warranty program
Questions? Bring them on
We thrive on customer curiosity and love sharing our expertise. These frequently asked questions provide quick reference, plus unlimited access to our knowledgeable support team.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
Absolutely, you have the flexibility to purchase an extended warranty within 30 days after your initial product purchase.For online sales, we provide a unique web link to all customers who buy a product eligible for warranty coverage but don't initially opt for a warranty. This link is included in our follow-up emails, giving customers an additional chance to buy a warranty. It's a customized link that streamlines the warranty purchase process and takes less than a minute to complete. Check the email that you used to purchase the product you want to cover; it will be in your inbox. Sometimes, emails are in the Spam / Junk folder. So don't forget to check there if you can't find it in the inbox.In the case of offline sales, customers can either reach out to the retailer directly or contact us via our website or any of the contact details shared in this document to make a warranty purchase. We offer multiple avenues to ensure convenient access to warranty options.
When you return the protected product, the retailer will refund you the money you paid for the protection plan. If the product is returned 30 days after the purchase, SureBright will issue a pro-rated refund as per the terms of your plan.
Customers can file a claim by any of the following steps-a. They can log in to the Customer Portal and file a claim with just a few clicks.b. They can contact us directly via email/call/chat and provide details. When a customer buys a warranty plan, we send customers all the coverage details, including the steps to file a claim. When a customer buys a warranty plan, we send customers all the coverage details, including the steps to file a claim.
The best time is typically at product purchase when providers offer optimal pricing and immediate coverage begins. Waiting until manufacturer warranty nears expiration allows product evaluation but risks forgetting to purchase coverage or facing higher prices. Some providers offer seasonal promotions, but quality providers maintain consistent competitive pricing year-round. Don't delay too long - early purchase usually provides better terms and avoids coverage gaps.
Written warranty terms govern your coverage, but verbal promises can still be legally significant under consumer protection laws. If a representative makes specific verbal commitments about coverage, document the conversation including date, time, and representative name. While written contracts take precedence, misleading verbal representations may provide legal recourse in certain situations. For important coverage questions, always request written clarification to avoid confusion later. SureBright ensures all our representatives give accurate information and maintain consistency between verbal and written communications about your coverage.