Fitness & Sports
Rowing machine warranties that really pull together
Full-body cardio, efficient workouts, athletic training - your rowing machine delivers complete fitness. SureBright keeps your stroke smooth and strong.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours

Trusted by 500+ brands and buying groups



28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.


- 26%fewer returns year over yearSennheiser · premium audio



- +16%profit margin for specialty grill retailersGrill retailer case study



- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.



- 21%higher customer return ratePremium home appliance retailer


- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands


- 2 weeksfrom collaborator code to liveSennheiser onboarding


- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
We promise-
Row toward fitness with protection that goes the distance.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
Seat track, chain, or resistance system stops working?
Covered.
Bearings, pulleys, or moving parts wear down with use?
Parts and labor are included.
Electrical or console display issues?
Covered.
Rowing machine can't be repaired?
Replacement or reimbursement is provided.
Accidental warranty
Want more than just breakdown coverage?
Everything in Extended Warranty, plus accident protection.
Rowing frame or track vibrates or becomes unstable from accidental damage?
Covered.
Frame bends, cracks, or twists due to accidents?
Protected.
Seat, handle, or moving parts collide, twist, or break accidentally?
Covered.
and much more.
Go the distance with dependable coverage
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly

Hassle free experience
- No receipt required
- No product registration needed

Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for rowing machines, protecting vital components from resistance system failures, seat track issues, and everyday wear. Our warranty plans maintain effective cardio and strength training.
and much more.
Intelligent for industry, inspiring for individuals
The most reliable everyday product warranty with fast, easy claim management experience
Go the distance with reliable support
Endurance equipment gets endurance-quality service through our persistent fitness claims process.


Demi purchases a water rowing machine with a warranty
SureBright instantly sends a confirmation email to Demi with the details of warranty purchase, coverage and claims process

Her machine's seat track gets rough
She files an online claim with SureBright in less than 2 minutes

Repair scheduled
SureBright provides repair

Demi's enjoying smooth, effective cardio
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures | ||
| Protection from everyday accidents | ||
| Coverage of repair costs | ||
| Option to get a replacement or refund when repair is not possible | ||
| Fast service | ||
| Peace of mind | ||
| Investment Protection | ||
| Resale value |
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Got concerns? We address them
Every customer concern receives our full attention and care. These popular questions offer immediate answers, while our support team handles more complex inquiries personally.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
Go to the product page of the product you are trying to protect. You will see the warranty offer right above the "Add to Cart" button.
During the term of the manufacturer warranty, anything that's not covered under the manufacturer warranty and is listed in your product protection plan will covered by SureBright. You can always reach out to us for any specific issue, and we will be able to guide you appropriately.
This depends on your plan! However, if you have a repair plan and we can't fix it, we'll replace it at no additional cost!
The best time is typically at product purchase when providers offer optimal pricing and immediate coverage begins. Waiting until manufacturer warranty nears expiration allows product evaluation but risks forgetting to purchase coverage or facing higher prices. Some providers offer seasonal promotions, but quality providers maintain consistent competitive pricing year-round. Don't delay too long - early purchase usually provides better terms and avoids coverage gaps.
Written warranty terms govern your coverage, but verbal promises can still be legally significant under consumer protection laws. If a representative makes specific verbal commitments about coverage, document the conversation including date, time, and representative name. While written contracts take precedence, misleading verbal representations may provide legal recourse in certain situations. For important coverage questions, always request written clarification to avoid confusion later. SureBright ensures all our representatives give accurate information and maintain consistency between verbal and written communications about your coverage.















