Jewelry & Watches
Luxury watch protection that's about time
Precision timekeeping, status symbol, craftsmanship appreciation - your luxury watch marks moments with elegance. SureBright keeps your timepiece ticking perfectly.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours

Trusted by 500+ brands and buying groups



28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.


- 26%fewer returns year over yearSennheiser · premium audio



- +16%profit margin for specialty grill retailersGrill retailer case study



- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.



- 21%higher customer return ratePremium home appliance retailer


- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands


- 2 weeksfrom collaborator code to liveSennheiser onboarding


- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
We ensure-
Time well invested, time well protected. Precision timepieces, precision coverage.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
Movement slows, stops, or loses accuracy?
Covered.
Straps, buckles, or pins wear down over time?
Parts and labor are included.
Watch can't be repaired?
Replacement or reimbursement is provided.
Normal wear & tear like scratches on case or fading straps?
Covered.
Accidental warranty
Want more than just breakdown coverage?
Everything in Extended Warranty, plus accident protection.
Crystal scratched or cracked from accidental impact?
Covered.
Case or strap tarnishes, discolors, or deforms with exposure to moisture or chemicals?
Protected.
Clasps malfunction, straps tear, or allergic reactions from wear?
Covered.
and much more.
Time well invested, service well delivered
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly

Hassle free experience
- No receipt required
- No product registration needed

Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for luxury watches, protecting key mechanisms from movement failures, crystal damage, and everyday wear. Our warranty plans ensure precise timekeeping and lasting value.
and much more.
Practical for providers, pleasing for patrons
The most reliable everyday product warranty with fast, easy claim management experience
Timeless pieces, timely service
Precision timepieces receive precision attention through our timely jewelry and watches claims process.


Ming purchases an automatic watch with a warranty
SureBright instantly sends a confirmation email to Ming with the details of warranty purchase, coverage and claims process

Her watch stops keeping accurate time
She files an online claim with SureBright in less than 2 minutes

Repair scheduled
SureBright provides repair

Ming's timepiece is precise and elegant
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures | ||
| Protection from everyday accidents | ||
| Coverage of repair costs | ||
| Option to get a replacement or refund when repair is not possible | ||
| Fast service | ||
| Peace of mind | ||
| Investment Protection | ||
| Resale value |
Related blogs
Puzzled by something? We'll solve it
Complex challenges become simple solutions with the right support team. These popular questions provide quick resolution, while our experts tackle more intricate problems directly.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
Breakdown Plans provide:a. Comprehensive coverage for mechanical or electrical breakdowns and even power surges b. 100% coverage for parts and repairs for extended yearsc. Safeguarding against inevitable wear & tear affecting the product's functionalityd. Replacement or reimbursement if we can't repair ite. Cancel anytime on a pro-rata basisf. 24x7 Support and quick online claims filing in just 5 minutesAccidental Damage Plans provide:g. Everything listed Above h. Sudden and unforeseen accidental damage to the product, e.g., product drops, liquid spills, etc.
Before your product is shipped as expected, you should contact the merchant. Once you have the product assembled and everything is working fine, and then you face any product-related issues that are covered under your product protection plan, you should reach out to SureBright directly
This depends on your plan! However, if you have a repair plan and we can't fix it, we'll replace it at no additional cost!
The best time is typically at product purchase when providers offer optimal pricing and immediate coverage begins. Waiting until manufacturer warranty nears expiration allows product evaluation but risks forgetting to purchase coverage or facing higher prices. Some providers offer seasonal promotions, but quality providers maintain consistent competitive pricing year-round. Don't delay too long - early purchase usually provides better terms and avoids coverage gaps.
Geographic coverage varies by provider, with national providers typically offering protection throughout the country. International coverage is usually limited unless specifically included in your plan. Many providers offer 24/7 emergency authorization for urgent repairs while traveling, allowing you to get necessary service and seek reimbursement later. When buying coverage, verify geographic scope if you travel frequently. SureBright maintains extensive service networks and emergency procedures for traveling customers.















