Outdoor Recreation
Hiking equipment protection that goes the distance
Trail adventures, outdoor exploration, wilderness safety - your hiking gear enables confident exploration. SureBright keeps your outdoor equipment trail-ready.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours

Trusted by 500+ brands and buying groups



28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.


- 26%fewer returns year over yearSennheiser · premium audio



- +16%profit margin for specialty grill retailersGrill retailer case study



- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.



- 21%higher customer return ratePremium home appliance retailer


- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands


- 2 weeksfrom collaborator code to liveSennheiser onboarding


- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
We promise-
Trail-tested gear deserves trail-tested protection. Adventure with assurance.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
Backpack straps, zippers, or buckles fail?
Covered.
Trekking pole locks, tips, or grips wear down?
Parts and labor are included.
Item can't be repaired?
Replacement or reimbursement is provided.
Normal outdoor wear & tear?
Covered.
Accidental warranty
Want more than just breakdown coverage?
Everything in Extended Warranty, plus accident protection.
Fabric tears, rips, or accidental punctures?
Covered.
Poles or hardware bent, deformed, or cracked by mishandling?
Covered.
Damage from unintended collisions or rough handling?
Covered.
and much more.
Trail-tested gear, tested service
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly

Hassle free experience
- No receipt required
- No product registration needed

Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for hiking equipment, protecting key components from mechanism failures, material degradation, and everyday wear. Our warranty plans support your outdoor exploration safely.
and much more.
Dependable for businesses, delightful for customers
The most reliable everyday product warranty with fast, easy claim management experience
Trail-tested gear, tested service
Rugged outdoor equipment receives rugged reliability through our proven outdoor recreation claims process.


Demi purchases hiking boots with a warranty
SureBright instantly sends a confirmation email to Demi with the details of warranty purchase, coverage and claims process

Her boot sole separates
She files an online claim with SureBright in less than 2 minutes

Repair scheduled
SureBright provides repair

Demi's hiking safely on any terrain
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures | ||
| Protection from everyday accidents | ||
| Coverage of repair costs | ||
| Option to get a replacement or refund when repair is not possible | ||
| Fast service | ||
| Peace of mind | ||
| Investment Protection | ||
| Resale value |
Related blogs
Need answers? You're in the right place
Our mission is making sure every customer feels informed and confident. Browse these common questions, or reach out directly for immediate, personalized assistance.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
Absolutely, you have the flexibility to purchase an extended warranty within 30 days after your initial product purchase.For online sales, we provide a unique web link to all customers who buy a product eligible for warranty coverage but don't initially opt for a warranty. This link is included in our follow-up emails, giving customers an additional chance to buy a warranty. It's a customized link that streamlines the warranty purchase process and takes less than a minute to complete. Check the email that you used to purchase the product you want to cover; it will be in your inbox. Sometimes, emails are in the Spam / Junk folder. So don't forget to check there if you can't find it in the inbox.In the case of offline sales, customers can either reach out to the retailer directly or contact us via our website or any of the contact details shared in this document to make a warranty purchase. We offer multiple avenues to ensure convenient access to warranty options.
When you return the protected product, the retailer will refund you the money you paid for the protection plan. If the product is returned 30 days after the purchase, SureBright will issue a pro-rated refund as per the terms of your plan.
Customers can log in to the Customer Portal using the same email address they used to purchase and access all the details. Customers can also email support@surebright.com, initiate a chat on our website, or call us anytime at 855-306-4874 for assistance.
Checkout purchase often provides best pricing and immediate coverage start. Waiting allows product evaluation but risks price increases or eligibility changes. Consider your timeline and budget preferences. SureBright offers consistent pricing to reduce pressure for immediate decisions while encouraging timely coverage acquisition.
Some poor-quality providers use aggressive denial tactics to maximize profits at customer expense. However, reputable providers focus on fair claim evaluation and customer satisfaction, maintaining high approval rates (85-95%) for legitimate claims. Excessive denial rates indicate problematic providers with inadequate coverage design or unethical business practices. Research provider reputation and approval rates before purchasing - quality providers want to pay legitimate claims because satisfied customers drive their business success. SureBright emphasizes customer advocacy and maintains industry-leading approval rates through comprehensive coverage and fair evaluation standards.















