Fitness & Sports
Elliptical warranties that go the distance
Full-body workouts, low-impact exercise, fitness consistency - your elliptical machine supports total wellness. SureBright keeps your health investment protected.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours
Trusted by 500+ brands and buying groups
28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.
- 26%fewer returns year over yearSennheiser · premium audio
- +16%profit margin for specialty grill retailersGrill retailer case study
- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.
- 21%higher customer return ratePremium home appliance retailer
- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands
- 2 weeksfrom collaborator code to liveSennheiser onboarding
- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
How do we keep you moving?
Smooth motion, smooth coverage. Fitness goals supported by solid protection.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
Motor, flywheel, or resistance system fails?
Covered.
Bearings, pedals, or joints wear down with use?Parts and labor are included.
Electrical or console issues appear?Covered.
Elliptical can't be repaired?Replacement or reimbursement is provided.
Accidental warranty
Want more than just breakdown coverage?Everything in Extended Warranty, plus accident protection.
Elliptical wobbles or vibrates due to assembly issues or accidental damage?Covered.
Frame bends, cracks, or breaks due to accidents?Protected.
Arms, pedals, or moving parts collide, twist, or break accidentally?Covered.
and much more.
Smooth motion, smooth service
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly
Hassle free experience
- No receipt required
- No product registration needed
Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for ellipticals, protecting key mechanisms from track failures, resistance issues, and everyday wear. Our warranty plans ensure smooth, effective full-body workouts.
Ellipticals
Front Drive
Rear Drive
Center Drive
Incline
Commercial
Folding
Compact
and much more.
Innovative for institutions, incredible for users
The most reliable everyday product warranty with fast, easy claim management experience
Fast and reliable repairs on my treadmill, thanks for the great service!
Cody B.Las VegasRated 5 out of 5 SureBright's services exceeded my expectations, kept my exercise bike running smoothly.
Ramon S.San AntonioRated 5 out of 5 I was able to get back to my workout routine quickly thanks to the fast and effective warranty service for my exercise bike, great service!
Ramesh K.Los AngelesRated 5 out of 5 The warranty service was incredibly helpful in resolving issues with my treadmill, highly recommend to anyone with fitness equipment.
Linda R.HamiltonRated 5 out of 5 I was impressed by the prompt and professional warranty service for my elliptical, great job!
Taylor H.LondonRated 5 out of 5
Smooth motion, smooth service
Elliptical equipment gets elliptical attention - comprehensive, smooth, and effective fitness equipment service.
Grace purchases a front-drive elliptical with a warranty
SureBright instantly sends a confirmation email to Grace with the details of warranty purchase, coverage and claims process
Her elliptical makes grinding noises
She files an online claim with SureBright in less than 2 minutes
Repair scheduled
SureBright provides repair
Grace's enjoying smooth, quiet cardio
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures |  Yes |  No |
| Protection from everyday accidents | Yes | No |
| Coverage of repair costs | Yes | No |
| Option to get a replacement or refund when repair is not possible | Yes | No |
| Fast service | Yes | No |
| Peace of mind | Yes | No |
| Investment Protection | Yes | No |
| Resale value | Yes | No |
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Your curiosity, our commitment
Every question represents an opportunity to build stronger customer relationships. These popular inquiries offer quick answers, backed by unlimited personal support from our team.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
Breakdown Plans provide:a. Comprehensive coverage for mechanical or electrical breakdowns and even power surges b. 100% coverage for parts and repairs for extended yearsc. Safeguarding against inevitable wear & tear affecting the product's functionalityd. Replacement or reimbursement if we can't repair ite. Cancel anytime on a pro-rata basisf. 24x7 Support and quick online claims filing in just 5 minutesAccidental Damage Plans provide:g. Everything listed Above h. Sudden and unforeseen accidental damage to the product, e.g., product drops, liquid spills, etc.
During the term of the manufacturer warranty, anything that's not covered under the manufacturer warranty and is listed in your product protection plan will covered by SureBright. You can always reach out to us for any specific issue, and we will be able to guide you appropriately.
Customers can log in to the Customer Portal using the same email address they used to purchase and access all the details. Customers can also email support@surebright.com, initiate a chat on our website, or call us anytime at 855-306-4874 for assistance.
The dividing line is simple: contact the merchant for pre-delivery and setup issues, contact SureBright for product problems after everything is working. Before your product ships, during delivery, or if you need help with assembly or initial setup, the merchant is your best resource. Once your product is assembled and functioning properly, SureBright handles all warranty-related problems that develop during use. This includes defects, breakdowns, accidental damage, or performance issues. When in doubt, you can always contact either party - we coordinate with merchants to ensure you get help from the right source quickly.
Some poor-quality providers use aggressive denial tactics to maximize profits at customer expense. However, reputable providers focus on fair claim evaluation and customer satisfaction, maintaining high approval rates (85-95%) for legitimate claims. Excessive denial rates indicate problematic providers with inadequate coverage design or unethical business practices. Research provider reputation and approval rates before purchasing - quality providers want to pay legitimate claims because satisfied customers drive their business success. SureBright emphasizes customer advocacy and maintains industry-leading approval rates through comprehensive coverage and fair evaluation standards.