Wellness & Personal Care
Electric toothbrush protection that really cleans up
Oral health, plaque removal, dental hygiene enhancement - your electric toothbrush powers healthier smiles. SureBright keeps your dental health tool spinning smoothly.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours

Trusted by 500+ brands and buying groups



28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.


- 26%fewer returns year over yearSennheiser · premium audio



- +16%profit margin for specialty grill retailersGrill retailer case study



- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.



- 21%higher customer return ratePremium home appliance retailer


- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands


- 2 weeksfrom collaborator code to liveSennheiser onboarding


- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
We assure-
Healthy smiles with healthy protection. Dental care, coverage care.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
Motor or vibration mechanism fails?
Covered.
Charging base, battery, or power button stops working?
Parts and labor are included.
Toothbrush can't be repaired?
Replacement or reimbursement is provided.
Normal wear & tear like grip fading or bristles wearing down?
Covered.
Accidental warranty
Want more than just breakdown coverage?
Everything in Extended Warranty, plus accident protection.
Dropped toothbrush causing cracks in handle or base?
Covered.
Water intrusion or spills damaging electronics?
Protected.
Charging base or brush heads damaged from accidental impact?
Covered.
and much more.
Healthy smiles, healthy service
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly

Hassle free experience
- No receipt required
- No product registration needed

Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for electric toothbrushes, protecting essential elements from motor failures, charging issues, and everyday wear. Our warranty plans ensure consistent oral health care.
and much more.
Flexible for firms, fantastic for families
The most reliable everyday product warranty with fast, easy claim management experience
Oral health, healthy service
Dental care tools receive dental-quality attention through our healthy wellness and personal care claims process.


Jada purchases a sonic toothbrush with a warranty
SureBright instantly sends a confirmation email to Jada with the details of warranty purchase, coverage and claims process

Her toothbrush stops vibrating
She files an online claim with SureBright in less than 2 minutes

Repair scheduled
SureBright provides repair

Jada's teeth are cleaner and healthier
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures | ||
| Protection from everyday accidents | ||
| Coverage of repair costs | ||
| Option to get a replacement or refund when repair is not possible | ||
| Fast service | ||
| Peace of mind | ||
| Investment Protection | ||
| Resale value |
Related blogs
Questions welcome here
We believe every question deserves a thoughtful answer. Start with these frequently asked items, then connect with our expert team for comprehensive support.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
Absolutely, you have the flexibility to purchase an extended warranty within 30 days after your initial product purchase.For online sales, we provide a unique web link to all customers who buy a product eligible for warranty coverage but don't initially opt for a warranty. This link is included in our follow-up emails, giving customers an additional chance to buy a warranty. It's a customized link that streamlines the warranty purchase process and takes less than a minute to complete. Check the email that you used to purchase the product you want to cover; it will be in your inbox. Sometimes, emails are in the Spam / Junk folder. So don't forget to check there if you can't find it in the inbox.In the case of offline sales, customers can either reach out to the retailer directly or contact us via our website or any of the contact details shared in this document to make a warranty purchase. We offer multiple avenues to ensure convenient access to warranty options.
Before your product is shipped as expected, you should contact the merchant. Once you have the product assembled and everything is working fine, and then you face any product-related issues that are covered under your product protection plan, you should reach out to SureBright directly
This depends on your plan! However, if you have a repair plan and we can't fix it, we'll replace it at no additional cost!
The best time is typically at product purchase when providers offer optimal pricing and immediate coverage begins. Waiting until manufacturer warranty nears expiration allows product evaluation but risks forgetting to purchase coverage or facing higher prices. Some providers offer seasonal promotions, but quality providers maintain consistent competitive pricing year-round. Don't delay too long - early purchase usually provides better terms and avoids coverage gaps.
Geographic coverage varies by provider, with national providers typically offering protection throughout the country. International coverage is usually limited unless specifically included in your plan. Many providers offer 24/7 emergency authorization for urgent repairs while traveling, allowing you to get necessary service and seek reimbursement later. When buying coverage, verify geographic scope if you travel frequently. SureBright maintains extensive service networks and emergency procedures for traveling customers.















