Wellness & Personal Care
Electric shaver protection that's razor sharp
Smooth results, convenient grooming, daily necessity - your electric shaver delivers consistent comfort. SureBright keeps your grooming game smooth and reliable.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours

Trusted by 500+ brands and buying groups



28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.


- 26%fewer returns year over yearSennheiser · premium audio



- +16%profit margin for specialty grill retailersGrill retailer case study



- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.



- 21%higher customer return ratePremium home appliance retailer


- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands


- 2 weeksfrom collaborator code to liveSennheiser onboarding


- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
What grooming protection do we offer?
Smooth shaves with smooth coverage. Daily confidence, daily protection.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
Blades, foils, or motors stop working?
Covered.
Charging ports or batteries fail with use?
Parts and labor are included.
Shaver can't be repaired?
Replacement or reimbursement is provided.
Normal wear & tear like blades dulling or finish fading?
Covered.
Accidental warranty
Want more than just breakdown coverage?
Everything in Extended Warranty, plus accident protection.
Dropped shaver causing cracks or alignment issues?
Covered.
Water exposure leading to malfunction?
Protected.
Trimmer heads or attachments damaged from impact?
Covered.
and much more.
Smooth shaves, smooth service
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly

Hassle free experience
- No receipt required
- No product registration needed

Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for electric shavers, protecting vital systems from cutting head failures, battery issues, and everyday wear. Our warranty plans ensure smooth, reliable grooming.
and much more.
Intelligent for industry, inspiring for individuals
The most reliable everyday product warranty with fast, easy claim management experience
Smooth results, smooth process
Grooming precision gets precision attention through our smooth wellness and personal care claims process.


Anna purchases a wet/dry shaver with a warranty
SureBright instantly sends a confirmation email to Anna with the details of warranty purchase, coverage and claims process

Her shaver's cutting head becomes dull
She files an online claim with SureBright in less than 2 minutes

Repair scheduled
SureBright provides repair

Anna's enjoying smooth, comfortable shaves
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures | ||
| Protection from everyday accidents | ||
| Coverage of repair costs | ||
| Option to get a replacement or refund when repair is not possible | ||
| Fast service | ||
| Peace of mind | ||
| Investment Protection | ||
| Resale value |
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Have questions? Let's talk
Clear communication builds great relationships, and we're committed to providing the answers you need. Review these common questions, or contact us for personalized support anytime.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
A product protection plan protects your investment in the product against a vast range of issues for an extended period to ensure you have peace of mind while using it. If something happens to the product, it ensures that you always can get your investment worth of enjoyment from the product. Different coverage plans cover different issues; feel free to check them below or while buying the product.
Before your product is shipped as expected, you should contact the merchant. Once you have the product assembled and everything is working fine, and then you face any product-related issues that are covered under your product protection plan, you should reach out to SureBright directly
Customers can log in to the Customer Portal using the same email address they used to purchase and access all the details. Customers can also email support@surebright.com, initiate a chat on our website, or call us anytime at 855-306-4874 for assistance.
The dividing line is simple: contact the merchant for pre-delivery and setup issues, contact SureBright for product problems after everything is working. Before your product ships, during delivery, or if you need help with assembly or initial setup, the merchant is your best resource. Once your product is assembled and functioning properly, SureBright handles all warranty-related problems that develop during use. This includes defects, breakdowns, accidental damage, or performance issues. When in doubt, you can always contact either party - we coordinate with merchants to ensure you get help from the right source quickly.
Some poor-quality providers use aggressive denial tactics to maximize profits at customer expense. However, reputable providers focus on fair claim evaluation and customer satisfaction, maintaining high approval rates (85-95%) for legitimate claims. Excessive denial rates indicate problematic providers with inadequate coverage design or unethical business practices. Research provider reputation and approval rates before purchasing - quality providers want to pay legitimate claims because satisfied customers drive their business success. SureBright emphasizes customer advocacy and maintains industry-leading approval rates through comprehensive coverage and fair evaluation standards.















