Outdoor Recreation
Cooler warranties that keep things ice cold
Food preservation, beverage cooling, outdoor dining - your cooler extends fresh food anywhere. SureBright protects your portable refrigeration investment.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours
Trusted by 500+ brands and buying groups
28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.
- 26%fewer returns year over yearSennheiser · premium audio
- +16%profit margin for specialty grill retailersGrill retailer case study
- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.
- 21%higher customer return ratePremium home appliance retailer
- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands
- 2 weeksfrom collaborator code to liveSennheiser onboarding
- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
How do we keep it cool?
Fresh food, fresh coverage. Keep everything perfectly preserved.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
Hinges, latches, or handles fail with use?
Covered.
Insulation performance degrades abnormally?Parts and labor are included.
Cooler can't be repaired?Replacement or reimbursement is provided.
Wear & tear from outdoor use?Covered.
Accidental warranty
Want more than just breakdown coverage?Everything in Extended Warranty, plus accident protection.
Body or lid cracked, dented, or warped by impact?Covered.
Hinges or handles damaged in a drop?Protected.
Exterior deformation affecting seal or usability?Covered.
and much more.
Keep it cool, keep it covered
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly
Hassle free experience
- No receipt required
- No product registration needed
Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for coolers, protecting vital components from insulation failures, seal issues, and everyday wear. Our warranty plans maintain food safety and temperature control.
Coolers
Hard Sided
Soft Sided
Wheeled
Electric
Marine
Backpack
Vintage
and much more.
Game-changing for growth, gratifying for customers
The most reliable everyday product warranty with fast, easy claim management experience
SureBright's support team helped me get my hoverboard up and running again, excellent communication and service, highly satisfied!
Jade L.San FranciscoRated 5 out of 5 I was impressed by the knowledgeable and friendly warranty staff for my bicycle, great experience!
Rina K.PhiladelphiaRated 5 out of 5 The warranty service for my hiking equipment was top-notch, kept me on the trails all season long, thanks for the great support!
Adam N.DallasRated 5 out of 5 I was able to get a replacement for my damaged cooler quickly and easily, thanks to the warranty service, great job, highly recommend!
Ayush C.HamiltonRated 5 out of 5 I've had several positive experiences with the warranty services for my camping equipment, always reliable and trustworthy.
Timothy V.BramptonRated 5 out of 5
Keep it cool, keep it simple
Temperature control equipment gets temperature-controlled attention through our cool, calm claims process.
Amy purchases a wheeled cooler with a warranty
SureBright instantly sends a confirmation email to Amy with the details of warranty purchase, coverage and claims process
Her cooler's wheels break
She files an online claim with SureBright in less than 2 minutes
Repair scheduled
SureBright provides repair
Amy's keeping food fresh at outdoor events
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures |  Yes |  No |
| Protection from everyday accidents | Yes | No |
| Coverage of repair costs | Yes | No |
| Option to get a replacement or refund when repair is not possible | Yes | No |
| Fast service | Yes | No |
| Peace of mind | Yes | No |
| Investment Protection | Yes | No |
| Resale value | Yes | No |
Related blogs
January 21, 2026When Heaters Fail in Canadian Winters, Merchants Take the Heat: The Case for Electric Heater Warranty
August 27, 2026Where extended warranties sell best- checkout or the post-purchase window?
March 23, 2026How much do warranties cost? A complete cost breakdown of every warranty type
September 30, 2026Why do manufacturers’ warranties fall short on wheelchairs and what to look for in a warranty program
April 9, 2026The Catch with Solar Panel Warranties: What your installer and manufacturer didn’t tell you
October 12, 2026Home warranty vs home appliance warranty (and what that mix up can cost your store)
Questions welcome here
We believe every question deserves a thoughtful answer. Start with these frequently asked items, then connect with our expert team for comprehensive support.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
Breakdown Plans provide:a. Comprehensive coverage for mechanical or electrical breakdowns and even power surges b. 100% coverage for parts and repairs for extended yearsc. Safeguarding against inevitable wear & tear affecting the product's functionalityd. Replacement or reimbursement if we can't repair ite. Cancel anytime on a pro-rata basisf. 24x7 Support and quick online claims filing in just 5 minutesAccidental Damage Plans provide:g. Everything listed Above h. Sudden and unforeseen accidental damage to the product, e.g., product drops, liquid spills, etc.
Yes. You can cancel your plan within 30 days of purchase to receive a full refund. If you cancel it after 30 days, you will be refunded on a pro-rata basis. Please note that if you have already filed a claim, then the refund will be calculated differently. These terms may vary by coverage plan, so make sure to check your coverage terms
Customers can log in to the Customer Portal using the same email address they used to purchase and access all the details. Customers can also email support@surebright.com, initiate a chat on our website, or call us anytime at 855-306-4874 for assistance.
The best time is typically at product purchase when providers offer optimal pricing and immediate coverage begins. Waiting until manufacturer warranty nears expiration allows product evaluation but risks forgetting to purchase coverage or facing higher prices. Some providers offer seasonal promotions, but quality providers maintain consistent competitive pricing year-round. Don't delay too long - early purchase usually provides better terms and avoids coverage gaps.
Geographic coverage varies by provider, with national providers typically offering protection throughout the country. International coverage is usually limited unless specifically included in your plan. Many providers offer 24/7 emergency authorization for urgent repairs while traveling, allowing you to get necessary service and seek reimbursement later. When buying coverage, verify geographic scope if you travel frequently. SureBright maintains extensive service networks and emergency procedures for traveling customers.