Home Appliances
Blender protection that's smooth as silk
Morning smoothies, creamy soups, perfect purees - your blender transforms ingredients into favorites. SureBright keeps the blades spinning and dreams flowing.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours
Trusted by 500+ brands and buying groups
28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.
- 26%fewer returns year over yearSennheiser · premium audio
- +16%profit margin for specialty grill retailersGrill retailer case study
- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.
- 21%higher customer return ratePremium home appliance retailer
- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands
- 2 weeksfrom collaborator code to liveSennheiser onboarding
- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
What makes our coverage different?
Smooth blending, smooth claims process. We handle both.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
What if my blender motor suddenly burns out?
Mechanical or electrical breakdowns, even power surges, are covered.
What if repair costs stack up?Both parts and labor are fully covered for extended years.
What if it can't be repaired at all?We'll replace it or reimburse you.
What if everyday use wears it down?Wear & tear that impacts performance is included.
Accidental warranty
What if I want more than just breakdown coverage?Everything in the Extended Warranty, plus accident protection, is included.
What if the jar or lid gets cracked?Accidental damage is covered.
What if the blades or base housing get damaged from impact?Accidental damage is included.
What if it gets damaged while moving or storing?Covered for accidental damage like bending, twisting, or impact.
and much more.
Smooth blending, smoother claims
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly
Hassle free experience
- No receipt required
- No product registration needed
Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for blenders, protecting vital components from motor failures, blade assembly issues, and everyday wear. Our warranty plans keep your blending smooth and consistent.
Blender
Countertop
Immersion
Personal
High-Performance
Commercial
Smoothie
Food Processor Combo
and much more.
Beneficial for brands, beloved by buyers
The most reliable everyday product warranty with fast, easy claim management experience
When my humidifier started leaking water, I was dreading the replacement cost. The warranty provided a new one hassle-free.
Alex R.NashvilleRated 5 out of 5 Our robotic vacuum malfunctioned, and I thought it was beyond fixing. SureBright's warranty provided a replacement- it was so easy!
Jacob P.New YorkRated 5 out of 5 I bought a high-end oven for my kitchen, and when it stopped heating properly, I was devastated. Luckily, the warranty I purchased covered the repair costs. The technician was knowledgeable and had it fixed in no time. I'm so grateful for that protection!
Bill W.DenverRated 5 out of 5 After my refrigerator started making strange noises, I feared I'd have to replace it. Luckily, the extended warranty came through! They sent a technician who diagnosed the problem and fixed it right away. I'm so glad I invested in this coverage!
Laura P.WinnipegRated 5 out of 5 One of the burners on my range stopped working, and I was frustrated because I rely on it for cooking. The extended warranty made the process so easy. They sent a technician who fixed it right away. I can't imagine dealing with this without the warranty.
Laura S.EdmontonRated 5 out of 5
Smooth claims, smooth solutions
Just like your blender, our claims process runs smoothly to resolve home appliance issues efficiently.
Lisa purchases a high-performance blender with a warranty
SureBright instantly sends a confirmation email to Lisa with the details of warranty purchase, coverage and claims process
Her blender blades become dull
She files an online claim with SureBright in less than 2 minutes
Repair scheduled
SureBright provides repair
Lisa's making smooth, perfect smoothies daily
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures |  Yes |  No |
| Protection from everyday accidents | Yes | No |
| Coverage of repair costs | Yes | No |
| Option to get a replacement or refund when repair is not possible | Yes | No |
| Fast service | Yes | No |
| Peace of mind | Yes | No |
| Investment Protection | Yes | No |
| Resale value | Yes | No |
Related blogs
April 15, 2026Which appliances need an extended warranty, and which don’t? An honest breakdown
January 30, 2026Credit Card Warranties: What They Actually Cover (and What They Don’t)
October 18, 2026Are AI product recommendations biased? How to manipulate AI to recommend your ecommerce store
May 5, 2026“My package showed up damaged…” - How shipping protection saves you from a customer support nightmare
August 27, 2026Where extended warranties sell best- checkout or the post-purchase window?
March 23, 2026How much do warranties cost? A complete cost breakdown of every warranty type
Stuck on something? We'll help
Problem-solving is what we do best, and customer support is never an inconvenience. Review these frequent questions, or contact us for tailored guidance anytime.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
Once a purchase is made, we send customers all the information they will ever need for the warranty-1. T&C of the policy they bought2. Warranty contract Details3. Details about how to file a claim4.Our 24x7 customer care center details5. Customer portal login details where they have everything listed in this list
When you return the protected product, the retailer will refund you the money you paid for the protection plan. If the product is returned 30 days after the purchase, SureBright will issue a pro-rated refund as per the terms of your plan.
Customers can file a claim by any of the following steps-a. They can log in to the Customer Portal and file a claim with just a few clicks.b. They can contact us directly via email/call/chat and provide details. When a customer buys a warranty plan, we send customers all the coverage details, including the steps to file a claim. When a customer buys a warranty plan, we send customers all the coverage details, including the steps to file a claim.
Checkout purchase often provides best pricing and immediate coverage start. Waiting allows product evaluation but risks price increases or eligibility changes. Consider your timeline and budget preferences. SureBright offers consistent pricing to reduce pressure for immediate decisions while encouraging timely coverage acquisition.
Some poor-quality providers use aggressive denial tactics to maximize profits at customer expense. However, reputable providers focus on fair claim evaluation and customer satisfaction, maintaining high approval rates (85-95%) for legitimate claims. Excessive denial rates indicate problematic providers with inadequate coverage design or unethical business practices. Research provider reputation and approval rates before purchasing - quality providers want to pay legitimate claims because satisfied customers drive their business success. SureBright emphasizes customer advocacy and maintains industry-leading approval rates through comprehensive coverage and fair evaluation standards.