Outdoor Recreation
Bicycle warranties that keep you wheeling and dealing
Daily transportation, recreational rides, fitness activity - your bicycle opens paths to adventure. SureBright keeps your wheels turning smoothly.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours
Trusted by 500+ brands and buying groups
28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.
- 26%fewer returns year over yearSennheiser · premium audio
- +16%profit margin for specialty grill retailersGrill retailer case study
- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.
- 21%higher customer return ratePremium home appliance retailer
- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands
- 2 weeksfrom collaborator code to liveSennheiser onboarding
- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
How do we roll with protection?
Two wheels, total coverage. Ride anywhere with complete confidence.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
What if the drivetrain or brakes stop working?
Covered.
What if repairs for wheels, bearings, or derailleurs add up?Parts and labor are included.
What if the bike can't be repaired?Replacement or reimbursement is provided.
What if long-term use reduces performance?Wear & tear is included.
Accidental warranty
Want more than just breakdown coverage?Everything in Extended Warranty, plus accident protection.
Frame or rims get dented, bent, or cracked in a fall?Covered.
Unintended collision with a curb or obstacle?Protected.
Handlebars, derailleur, or seatpost misaligned or damaged by impact?Covered.
and much more.
Roll with confidence
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly
Hassle free experience
- No receipt required
- No product registration needed
Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for bicycles, protecting essential systems from drivetrain failures, brake issues, and everyday wear. Our warranty plans ensure reliable transportation and recreation.
Bicycles
Road
Mountain
Hybrid
BMX
Cruiser
Folding
Electric
and much more.
Flexible for firms, fantastic for families
The most reliable everyday product warranty with fast, easy claim management experience
SureBright's support team helped me get my hoverboard up and running again, excellent communication and service, highly satisfied!
Jade L.San FranciscoRated 5 out of 5 I was impressed by the knowledgeable and friendly warranty staff for my bicycle, great experience!
Rina K.PhiladelphiaRated 5 out of 5 The warranty service for my hiking equipment was top-notch, kept me on the trails all season long, thanks for the great support!
Adam N.DallasRated 5 out of 5 I was able to get a replacement for my damaged cooler quickly and easily, thanks to the warranty service, great job, highly recommend!
Ayush C.HamiltonRated 5 out of 5 I've had several positive experiences with the warranty services for my camping equipment, always reliable and trustworthy.
Timothy V.BramptonRated 5 out of 5
Rolling adventures, reliable service
Keep your outdoor adventures rolling with our dependable outdoor recreation equipment claims process.
Grace purchases a mountain bike with a warranty
SureBright instantly sends a confirmation email to Grace with the details of warranty purchase, coverage and claims process
Her bike's gears stop shifting
She files an online claim with SureBright in less than 2 minutes
Repair scheduled
SureBright provides repair
Grace's exploring trails with confidence
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures |  Yes |  No |
| Protection from everyday accidents | Yes | No |
| Coverage of repair costs | Yes | No |
| Option to get a replacement or refund when repair is not possible | Yes | No |
| Fast service | Yes | No |
| Peace of mind | Yes | No |
| Investment Protection | Yes | No |
| Resale value | Yes | No |
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August 27, 2026Where extended warranties sell best- checkout or the post-purchase window?
March 23, 2026How much do warranties cost? A complete cost breakdown of every warranty type
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April 9, 2026The Catch with Solar Panel Warranties: What your installer and manufacturer didn’t tell you
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Got questions? Happy to answer!
We are always happy and available to answer your questions. For convenience here are some commonly asked questions, though feel free to reach out to us if you've got more.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
Go to the product page of the product you are trying to protect. You will see the warranty offer right above the "Add to Cart" button.
Before your product is shipped as expected, you should contact the merchant. Once you have the product assembled and everything is working fine, and then you face any product-related issues that are covered under your product protection plan, you should reach out to SureBright directly
Customers can log in to the Customer Portal using the same email address they used to purchase and access all the details. Customers can also email support@surebright.com, initiate a chat on our website, or call us anytime at 855-306-4874 for assistance.
Checkout purchase often provides best pricing and immediate coverage start. Waiting allows product evaluation but risks price increases or eligibility changes. Consider your timeline and budget preferences. SureBright offers consistent pricing to reduce pressure for immediate decisions while encouraging timely coverage acquisition.
Some poor-quality providers use aggressive denial tactics to maximize profits at customer expense. However, reputable providers focus on fair claim evaluation and customer satisfaction, maintaining high approval rates (85-95%) for legitimate claims. Excessive denial rates indicate problematic providers with inadequate coverage design or unethical business practices. Research provider reputation and approval rates before purchasing - quality providers want to pay legitimate claims because satisfied customers drive their business success. SureBright emphasizes customer advocacy and maintains industry-leading approval rates through comprehensive coverage and fair evaluation standards.