Apparel & Luggage
Backpack warranties that carry their weight
Daily transport, adventure gear, storage solution - your backpack carries life's essentials everywhere. SureBright protects your portable storage investment.
- Customers
- 100K+
- Claim filing
- 2 Min
- Resolution
- 72 Hours

Trusted by 500+ brands and buying groups



28–31%warranty attach rateTarget was a conservative 20–21%. Live performance runs 28–31%, returns fell 26% year over year, and the program launched in two weeks from a single Shopify collaborator code.


- 26%fewer returns year over yearSennheiser · premium audio



- +16%profit margin for specialty grill retailersGrill retailer case study



- +14.4%profit for e-bike retailersExtended warranties turn a one-time bike sale into a protected relationship, adding high-margin revenue on every order.



- 21%higher customer return ratePremium home appliance retailer


- 20.2%avg warranty conversion, 10–64% rangeAcross 500+ brands


- 2 weeksfrom collaborator code to liveSennheiser onboarding


- Care-free usage
- Ease of maintenance
- Hassle-free repairs
- No cost to repair
- Value for money
- Long-term savings
Why did my shopping website show SureBright logo?
Because the store you’re shopping from has partnered with SureBright to offer extended protection for your purchase. Here’s how the process works-
Step 1: The store partners with us
Leading brands partner with SureBright to extend protection for their customer’s purchase.
Step 2: You decide your warranty
The protection plan is completely optional. You can add it during checkout if you’d like extra peace of mind.
Step 3: Enjoy extra years of protection
If you ever need to file a claim, file a claim within 2 minutes with SureBright
What carrying protection do we offer?
Adventure ready with adventure coverage. Carry everything, worry nothing.
- 70%Customers perceive products with warranties as more reliable
- 45%Customers decide between 2 brands based on better customer service (including warranties)
Extended warranty
Zippers, buckles, or straps fail with use?
Covered.
Stitching or seams wear out over time?
Parts and labor are included.
Backpack can't be repaired?
Replacement or reimbursement is provided.
Normal wear & tear like fading fabric or fraying edges?
Covered.
Accidental warranty
Want more than just breakdown coverage?
Everything in Extended Warranty, plus accident protection.
Tears, rips, or punctures from mishaps?
Covered.
Spills or stains damaging appearance or material?
Protected.
Straps or handles damaged during travel?
Covered.
and much more.
Carry everything, worry nothing
Super helpful customer service
- Dedicated customer portal
- 24x7 support via phone, email, and customer portal
- Always here to solve your needs promptly and correctly

Hassle free experience
- No receipt required
- No product registration needed

Easy to cancel
Option to cancel warranty plan without any charge for 30 days. Pro-rata charges after 30 days.
30-day post-purchase Warranty purchase option
Flexibility to buy warranty at your convenience.
No pressure. No rush.
$0 Deductible
No surprise or hidden charges between you and your warranty benefits
*Check T&C, some plans may have deductibles
Complete transparency
No hidden terms, everything's direct, clear and upfront.
Comprehensive coverage for all your products
We offer complete coverage for backpacks, protecting essential components from zipper failures, strap damage, and everyday wear. Our warranty plans ensure reliable gear transportation.
and much more.
Dependable for businesses, delightful for customers
The most reliable everyday product warranty with fast, easy claim management experience
Functional gear, functional service
Carrying solutions get carrying-quality attention through our supportive claims process.


Lisa purchases a hiking backpack with a warranty
SureBright instantly sends a confirmation email to Lisa with the details of warranty purchase, coverage and claims process

Her backpack's zipper breaks
She files an online claim with SureBright in less than 2 minutes

Repair scheduled
SureBright provides repair

Lisa's carrying gear comfortably on adventures
Why you should consider buying a warranty?
| Scope | With warranty | Without warranty |
|---|---|---|
| Protection from unexpected failures | ||
| Protection from everyday accidents | ||
| Coverage of repair costs | ||
| Option to get a replacement or refund when repair is not possible | ||
| Fast service | ||
| Peace of mind | ||
| Investment Protection | ||
| Resale value |
Related blogs
Need guidance? Consider it provided
Strategic support and tactical answers combine to serve every customer need. These frequent inquiries offer immediate direction, with comprehensive consultation always available.
To offer these warranty plans to your customers, you can simply fill this form here- https://www.surebright.com/scheduleDemoWe will get in touch with you shortly afterwards.
Go to the product page to see the warranty offer right above the "Add to Cart" button. Click "What's Covered" under the SureBright logo, and a pop-up will open. This lists all the major terms and details of the warranty plan. If you want the official detailed terms, click "Detailed Terms and Conditions" at the bottom of the same pop-up
During the term of the manufacturer warranty, anything that's not covered under the manufacturer warranty and is listed in your product protection plan will covered by SureBright. You can always reach out to us for any specific issue, and we will be able to guide you appropriately.
Customers can file a claim by any of the following steps-a. They can log in to the Customer Portal and file a claim with just a few clicks.b. They can contact us directly via email/call/chat and provide details. When a customer buys a warranty plan, we send customers all the coverage details, including the steps to file a claim. When a customer buys a warranty plan, we send customers all the coverage details, including the steps to file a claim.
The best time is typically at product purchase when providers offer optimal pricing and immediate coverage begins. Waiting until manufacturer warranty nears expiration allows product evaluation but risks forgetting to purchase coverage or facing higher prices. Some providers offer seasonal promotions, but quality providers maintain consistent competitive pricing year-round. Don't delay too long - early purchase usually provides better terms and avoids coverage gaps.
Written warranty terms govern your coverage, but verbal promises can still be legally significant under consumer protection laws. If a representative makes specific verbal commitments about coverage, document the conversation including date, time, and representative name. While written contracts take precedence, misleading verbal representations may provide legal recourse in certain situations. For important coverage questions, always request written clarification to avoid confusion later. SureBright ensures all our representatives give accurate information and maintain consistency between verbal and written communications about your coverage.















